Context
Mintera is a Dappoffering various investment services on digital assets while respecting the environment.
Problem
The company is in the fundraising phase with its ICO (Initial Coin Offering) of the utility token MNTE. They need engagement and visibility around their project to increase their user base.
Solution
To achieve these goals, we decided to implement an onboarding email sequence to assist new users in using the Dapp.
- Marketing audit around the project and the acquisition channels in place.
- Understanding of the ICP and creation of the sequence to reach it.
- 2 hours of advice to set up the welcome sequence on Brevo.
Results
In 2 weeks:
- Copywriting completed
- 5 automated emails
- Open rate increased
Tom Créance
CMO - Mintera
Paul is proactive and brings a lot of good ideas. Our collaboration has been effective.
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