Context
Lama is a financial exchange platform integrating cryptocurrencies and traditional currency into a single application. Their goal is to reach the mass market by providing a simple, intuitive, and fully regulated solution.
B2B & B2C, they already have a good user base (+40k) and will become the reference for native crypto banks.
Problem
The problems are numerous :
- Find more B2C customers.
- Have a real brand image.
- Increase app downloads.
- Restructure all acquisition/retention channels.
Solution
The solutions I was able to provide :
- Implementation of a complete audit on the health of the site to improve SEO.
- Execution of an SEO content strategy in relation to the audit carried out to attract traffic to the website.
- Definition of a content strategy on LinkedIn to give a brand image to the company and gain more visibility.
- Structuring a global marketing plan with detailed roadmap and clear acquisition channels to have a vision over 3 months.
All accompanied by monthly monitoring and tracking of KPIs.
Results
Associated results :
- From 100 to 1.2k in organic traffic on the website in 2 months.
- Awakening of the LinkedIn account (+200% subscribers) and CPC < 10€.
- Average engagement of 10% on content.
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Brigham Santos
COO - Lama
Paul came to assist us with the marketing aspect of Lama, specifically focusing on SEO and LinkedIn strategy. Today, we are very pleased with the results, especially on the website, as well as his work approach. We continue to collaborate on more cross-functional tasks.
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