Context
Colossos is a native cryptobank that enables the management of both fiat and crypto accounts in a single application. They offer the security of traditional banks and the flexibility of CEXs.
The crypto industry is increasingly centralizing. With MiCA's arrival, Colossos emerges as a custodial solution that deeply understands the pains of crypto investors.
Problem
The problems :
- Lack of time to create content.
- Lack of awareness
Solution
The solutions I was able to provide :
- Complet audit with rapid on-boarding.
- Resumption of personas, strategy, GTM and channels to use.
- Implementation of the strategy and different campaigns.
All accompanied by monthly monitoring and tracking of KPIs.
Results
Associated results :
- Clear comprehension of the personas and clear vision of the roadmap.
- Execution of content strategies on Twitter and LinkedIn.
- Growth in community followers.
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